I love [eyd]. The massive issue of justice, fair trade, human dignity, exploitation, and so on, can be very disheartening and paralyzing.
It was important to me to find a way to start changing things in my own microcosm. How can I personally change my consumption habits?
To me, food and clothing came first. On my search for better alternatives I came across [eyd]. [eyd] inspires me because itís basically a 3 in 1,
which I find very attractive. Itís esthetics, storytelling, and sustainability in one fashion label.
The clothing looks amazing and the production is not only sustainable and fair but also supports women from the worst circumstances imaginable and gives them hope and a future to look forward to.
The imprinted cloth patches found in the clothing even help tell their story, putting a face on a very abstract issue.
I wear [eyd] a lot on stage these days. Firstly, because I think itís very stylish. But also because I hope it will make this label and project more known.
[eyd] stands for beauty, justice, and hope and to me thatís worth my support.
Marco Michalzik is a poetry slammer and Songwriter from Darmstadt, Germany.