Fritz Kuhn

[eyd] organises concrete and effective aid. This is wonderful, remarkable, thrilling. This way the word „humanitarian“ is newly defined. Humanitarian clothing is much more than the alleviation of need. [eyd] empowers these young women to shape a self-determined life with dignity, empowers them for a new opportunity.
The tailor’s workshop run by Keith and Ramona Dsouza from the CHAIIM Foundation, [eyd]’s partner in Mumbai, is nice and light like a calm shelter in the middle of the hustle of the big city. The young women design clothes and seam. They are able to cover their own living costs and learn basics: English, maths, life-skills. They gradually develop a feeling of self-worth and think about values together, such as the value of a promise.

Those who wear clothes from keep a humanitarian promise.

Fritz Kuhn, Lordmayor of the city of Stuttgart

Regina Halmich

This fight affects us all - Against exploitation, oppression and forced prostitution. Hats off and [eyd] on. Support this unique humanitarian fashion label.

Regina Halmich, World champion in boxing

Marco Michalzik

I love [eyd]. The massive issue of justice, fair trade, human dignity, exploitation, and so on, can be very disheartening and paralyzing. It was important to me to find a way to start changing things in my own microcosm. How can I personally change my consumption habits? To me, food and clothing came first. On my search for better alternatives I came across [eyd]. [eyd] inspires me because it’s basically a 3 in 1, which I find very attractive. It’s esthetics, storytelling, and sustainability in one fashion label.

The clothing looks amazing and the production is not only sustainable and fair but also supports women from the worst circumstances imaginable and gives them hope and a future to look forward to. The imprinted cloth patches found in the clothing even help tell their story, putting a face on a very abstract issue.

I wear [eyd] a lot on stage these days. Firstly, because I think it’s very stylish. But also because I hope it will make this label and project more known. [eyd] stands for beauty, justice, and hope and to me that’s worth my support.

Marco Michalzik is a poetry slammer and Songwriter from Darmstadt, Germany.

Dietmar Roller

Being a human rights organization, we are confronted with violence, fear, and hopelessness on a daily basis. In Mumbai we partner with the police to set free hundreds of girls and women from human trafficking and sex slavery every year. We stand up for their rights and support them socially and psychologically so they can live a healthy and free life. For that to happen it is crucial that the girls and women have a new prospect and possibility to thrive. That’s where [eyd] contributes majorly. The sewing workshop leaves these young women a future prospect and fosters them in a stronger community.

During their extensive education they not only master job skills, but other important abilities that will help them in their professional lives later on. The significance of this institution is invaluable for the women who profit from it.

In Germany we wouldn’t want to be without [eyd]. A fair fashion label isn’t just an asset for people that value sustainable consumption. Wearing a piece of [eyd] isn’t just wearing fashionable clothing; it’s conveying an important issue out in the world. Let’s raise awareness for human trafficking and improve the world of Mumbai by leaps and bounds.

Dietmar Roller, CEO International Justice Mission Germany e.V.